Campaign-Best Brand Strategy

Credits

Project Title

PRICE PACKS

Entrant

SERVICEPLAN GERMANY / PLAN.NET GERMANY

Client

PENNY

Team

SERVICEPLAN GROUP - Global Chief Creative Officer - Alex Schill

SERVICEPLAN GROUP - Chief Creative Officer Germany - Till Diestel

SERVICEPLAN GERMANY - Managing Partner - Christoph Everke

SERVICEPLAN GERMANY - Executive Creative Director - Moritz Dornig

SERVICEPLAN GERMANY - Creative Director - Matthäus Frost

SERVICEPLAN GERMANY - Creative Director - Sebastian Bialon

SERVICEPLAN GERMANY - Final Art Director - Alexandra Felbinger

SERVICEPLAN GERMANY - Motion Designer - Philipp Elsner

SERVICEPLAN GERMANY - enior Account Manager - Alessia Scheffler

SERVICEPLAN GERMANY - enior Account Manager - Nadine Samweber

SERVICEPLAN GERMANY - General Manager - Yvonne Hesse

SERVICEPLAN GERMANY - Working Student - Sophie Feichtner

SERVICEPLAN GERMANY - Trainee Copy - Melanie Hauck

SERVICEPLAN GERMANY - Junior Art Director - Lukas Plapst

SERVICEPLAN GERMANY - Designer - Vira Ronkina

SERVICEPLAN GERMANY - Senior Art Director - Jonas Menze

SERVICEPLAN GERMANY - Art Director - Fabian Kräkel

SERVICEPLAN GERMANY - Account Director - Wiebke Müller

SERVICEPLAN GERMANY - Account Director - Frederike Striegel

SERVICEPLAN GERMANY - Creative Director - Maximilian Hesse

SERVICEPLAN GERMANY - Executed Integrated Producer - Jennifer Schulz

Photographer - Silvio Knezevic

Styling - Karin Degener

Dummy Packaging/Modelmaker - Wolfrik Fischer

SERVICEPLAN GERMANY - Lithographer - Nedzad Karahodzic

SERVICEPLAN GERMANY - Senior Retoucher - Sandra Meyer

PENNY Markt - COO - Dr. Stefan Görgens

PENNY Markt - CMO - Dr. Jan Flemming

PENNY Markt - Head of Brand Marketing - Werner Hesse-Quack

PENNY Markt - Lead Brand & Campaign Marketing - Marcel Otten

PENNY Markt - Head of Private Label - Oliver Schwarz

SERVICEPLAN GERMANY - Art Director - Camille Nizet

SERVICEPLAN GERMANY - Art Director - Tanvi Phalak

SERVICEPLAN GERMANY - Art Director - Rohil Borole

SERVICEPLAN GERMANY - Art Director - Kai West Schlosser

SERVICEPLAN GERMANY - Copywriter - Shruthi Subramanian

SERVICEPLAN GERMANY - Copywriter - Javier Granados

SERVICEPLAN GERMANY - Executive Creative Director - Lorenz Langgartner

SERVICEPLAN GERMANY - Executive Creative Director - Franz Röppischer

SERVICEPLAN GERMANY - Creative Director - Dennis Fritz

SERVICEPLAN GERMANY - Junior Motion Designer - Michal Kusmierz

3D Artist - Fabio Ziplies

Post-production - János Kiss

We Make Them Wonder - Executive Producer - Paul Jax

We Make Them Wonder - Executive Producer - Niclas Löffler

We Make Them Wonder - Executive Producer - Maximilian Valentin

We Make Them Wonder - Producer - Daniela Boldt

Supreme Music - Composer & Managing Director - Maximilian Olowinsky

SERVICEPLAN GROUP - Global Head of Creative Operations - Sabine Gwinner

SERVICEPLAN GROUP - Senior Creative Operations Manager - Martina Ahrens

SERVICEPLAN GROUP - Creative Operations Manager - Susan Horn

SERVICEPLAN GROUP - Junior Creative Operations Manager - Alexandra Grimm

Tulom - PR - Karan Novas

Tulom - PR - Felipe Turlão

HASTINGS AUDIO NETWORK - Recording Engineer - Oscar Meixner

Language

English

Recognitions

2025

• g PL

  Campaign-Best Brand Strategy