2026 Advertising, Media & PR: Campaign Winners - Lovie Awards

Advertising, Media & PR - Campaign

Category
Campaign
  • 2026 Winners

Best B2B Campaign

Screenshot of the entry for Helping Industries Outrun campaign
Screenshot of the entry for Invisible Wars: The Path to Digital Resilience

Best Brand Strategy

Screenshot of the entry for It's Time for Autotrader
Screenshot of the entry for Lexroom - The New Legal Standard
Adoratorio Studio Lexroom - The New Legal Standard
b en it

Best Cause Related Campaign

Screenshot of the entry for The Period Uniform
SERVICEPLAN GERMANY / PLAN.NET GERMANY The Period Uniform
g pl en
Screenshot of the entry for Advantage BVB
denkwerk GmbH Advantage BVB
b de

Best Community Engagement

Screenshot of the entry for Pint of View
Born Social Pint of View
s pl en
Screenshot of the entry for The Secret Assessment
Monks The Secret Assessment
s pl en nl

Best Event Activation Campaign

Screenshot of the entry for Samsung S26Mart
ACE Samsung S26Mart
g pl en
Screenshot of the entry for Notes On Being
Dazed Studio Notes On Being
b en

Best Launch or Drop

Screenshot of the entry for The Deadly Billboard
Jellyfish The Deadly Billboard
s pl en fr
Screenshot of the entry for The Roblox Unbox
MEDIAPLUS GERMANY / PLAN.NET GERMANY The Roblox Unbox
s en

Best Media Strategy

Screenshot of the entry for The Secret Assessment
Monks The Secret Assessment
g pl en nl
Screenshot of the entry for The Roblox Unbox
MEDIAPLUS GERMANY / PLAN.NET GERMANY The Roblox Unbox
s en

Best Partnership or Collaboration

Screenshot of the entry for Absolut Tabasco
Wieden + Kennedy London Absolut Tabasco
g pl en
Screenshot of the entry for Crescendo: a new programme to discover the next generation of classical music talent from the Southbank Centre, in partnership with TikTok.

Best Social Impact Campaign

Screenshot of the entry for Save the Night
Street & Rose LLC + Mast-Jägermeister Save the Night
s pl en es
Screenshot of the entry for Hidden Voices
Orchid Project Hidden Voices
b pl en

Best Use of AI & Machine Learning

Screenshot of the entry for Feel Closer
Shell Feel Closer
b pl en
Screenshot of the entry for Get Hooked To FAZ.NET With the OIMS AI Segmentation Model
Frankfurter Allgemeine Zeitung GmbH Get Hooked To FAZ.NET With the OIMS AI Segmentation Model
b en

Best Use of Social Media

Screenshot of the entry for The Secret Assessment
Monks The Secret Assessment
g pl en nl
Screenshot of the entry for Interactive Intermission
MEDIAPLUS GERMANY / PLAN.NET GERMANY Interactive Intermission
s en

Best Viral PR Campaign

Screenshot of the entry for Sheep happens
SERVICEPLAN GERMANY / PLAN.NET GERMANY Sheep happens
g pl en
Screenshot of the entry for Furniture Store as Accommodation: How XXXLutz Turned an Airbnb Listing into the Most Talked-About Stunt of the Eurovision Song Contest

Corporate Social Responsibility Campaign

Screenshot of the entry for Advantage BVB
denkwerk GmbH Advantage BVB
s de
Screenshot of the entry for Save the Night
Street & Rose LLC + Mast-Jägermeister Save the Night
s pl en es

Digital Campaign

Screenshot of the entry for Boop
The LEGO Group Boop
g en
Screenshot of the entry for Logitech G x McLaren Racing Collection - 'Welcome to the Grid'

Integrated Campaign

Screenshot of the entry for NON DISCLOSURE AUSTRIA
TACSY BY SERVICEPLAN / PLAN.NET GERMANY / SERVICEPLAN AUSTRIA NON DISCLOSURE AUSTRIA
g en
Screenshot of the entry for Samsung S26Mart
ACE Samsung S26Mart
s pl en