Special Achievement Award

The Lovie Awards would like to honour Edward Enninful with a 2022 Lovie Special Achievement Award to recognise his use of the internet to raise awareness and spur action across myriad social issues, from sustainable fashion to women’s rights to the Black Lives Matter movement to diversity and inclusion.

As Editor-in-Chief Vogue UK Edward understands the power of the internet to make a statement, engage an audience, build brands and shake up the fashion industry. Since he took the helm of the famed publication, he has helped shape a new vision for fashion media.

Enninful has described his vision for British Vogue as “about being inclusive. It’s not just the colour of your skin but the diversity of perspective.” His covers for Vogue have consistently featured strong women who promote messages of empowerment: Stella Tennant, Oprah Winfrey, Adwoa Aboah, Naomi Campbell, and Greta Thunberg.

His digital prowess and drive to push Vogue into previously unreported coverage areas has seen the publication reach new, younger audiences across social media, video and online. Digital traffic at the title grew by 7.8 percent in 2018 to 14.8 million monthly unique users, while print circulation has increased 1.1 percent since 2017 – defying the downward trends of the print market.

For shaking up and redefining the fashion industry and bringing strong new narratives and unseen perspectives to the fore, the Lovies would like to recognise Edward Enninful with a 2022 Lovies Special Achievement Award.

The Lovie Awards is thrilled to honour Khaby Lame as the 2022 Lovie Social Media Person of the Year in recognition of the way he has grown his digital presence to become TikTok’s most followed user with 148.9 million followers, all the while maintaining his signature style, and inspiring people all over the world along the way.

With views of his videos numbering in the billions, it’s clear that Lame possesses a unique understanding of the power of digital culture, and how to wield it to entertain and motivate others. There is no doubt that Khaby is in a field of his own as a personality whose masterful use of TikTok has propelled him to a stage of his own—as one of the most noteworthy personalities of our digital age.

What’s more, Khaby inherently understands that his massive influence can be an effective force for good, inspiring his followers to hold onto their dreams, and advocating for immigrant rights. When he was recently granted Italian citizenship he used his platform to shine a light on the strict Italian citizenship laws which discriminate against thousands of culturally Italian children, rendering them stateless.

Lame is a shining example of what incredible success can look like when you are driven, positive and persistent enough to embrace digital platforms in an authentic and entirely creative way. For fusing his wit with the DNA of the Internet and digital culture, and continuing to champion for others, it is our great pleasure to honour Khaby Lame as the 2022 Lovie Social Media Person of the Year.

The Lovie Awards is excited to honore Pernille Harder with a 2022 Lovie Special Achievement Award in recognition of her outspoken advocacy on gender equity, LGBTQ+ women, and dismantling stereotypes in sport.

Pernille Harder is the epitome of an outstanding athlete who uses their platform to make the world a better place. In recent years she has called for further investment in women’s football at grassroots level and focused her energy highlighting issues that face the LGBTQ+ community. She has spoken openly on a number of occasions about her relationship with teammate Magda Eriksson, even opening their Twitter DMs on Valentine’s Day in the hope it will help and encourage more players in the men’s and women’s game to come out.

Harder is uses her platform to help drive change for the long-term future of women’s football and she finished by calling for better pitches in the WSL as well as more coaching opportunities for young women, and has been an active member of Common Goal, the social activism group in football that aims to use football to change the lives of disadvantaged young people all over the world.

For her tenacious dedication to the cause of gender equality and LGBTQ+ rights, and for her inspiring and outspoken advocacy the 2022 Lovie Awards honours Pernille Harder with a Lovie Special Achievement Award.

The Lovie Awards is proud to honour Michelle Kennedy, CEO of Peanut, with a 2022 Lovie Special Achievement Award in recognition of her pioneering work to create a new form of community for women.

Conceived in 2017, Peanut now hosts a community of 1.6 million women across the world. In an age where community is now more important than ever, the London-based startup provides access to an active community of women, matching them based on life stage, interests, mutual friends and more.

One of Kennedy’s great innovations is to introduce sub-communities within the Peanut community, enabling women to can chat with one another, create group conversations, ask questions and share advice across topics, such as “Motherhood”, “Pregnancy” and “Love & Sex”, as well as breaking down barriers associated with deeply personal topics topics that can be the focus of silent struggles such as challenging IVF treatments or miscarriages.

Recently, Peanut débuted its newest product, Peanut Menopause, a digital community dedicated to helping women navigate perimenopause, menopause and postmenopause, in which women can find a forum to discuss the experience of menopausal and everything that comes with it; memory loss, vaginal dryness, mood swings, hair loss, irregular periods - topics that only recently started to have space - despite the fact that menopause is something that half the population will experience.

For breaking boundaries and applying technology to connect people together, to share their experience and knowledge, to create a socially responsible form of digital community, The Lovie Awards is honoured to award Michelle Kennedy with a 2022 Lovie Special Achievement Award.

The Lovie Awards is honoured to recognize Alice Oseman as the 2022 Lovie Video Person of the Year for her breakthrough media success with Heartstopper, and for consistently creating original, ground-breaking work that is intrinsically tied to the Internet and digital culture.

Alice Oseman’s LGBTQ+ Young Adult romance webcomic Heartstopper began life as a webcomic on Tumblr and Tapas, where it amassed an enormous online fanbase, racking up well over 50M+ views before being recognised by publishers Hachette Children’s Group, and delivered in physical form. 

Heartstopper follows two teenage boys, Nick and Charlie, as they meet at school in Britain, quickly become friends and fall in love. Each volume navigates the ups and downs of first love, friendships, coming out, and mental health, beautifully framed by a warm cast of supporting characters. Inspiring an immense outpouring of love and support from fans, Heartstopper was an immediate success, and was then picked up to be adapted for television by Netflix, with Oseman signed as the writer, creator and executive producer.

Alice’s first novel Solitaire was published when she was nineteen. Her Young Adult novels have been nominated for the YA Book Prize, the Inky Awards, the Carnegie Medal, and the Goodreads Choice Awards. She has inspired her millions of fans to feel comfortable being themselves, and in the process, becoming an important voice for the LGBTQ+ YA community.  For this reason, we are excited to honour Alice Oseman as the 2022 Lovie Video Person of the Year.

Taking the top prize for the most winning Agency in Europe is DEPT® , with no less than 7 Gold, 9 Silver, 6 Bronze, and a Lovie Record 21 People’s Lovie Awards and 11 works Shortlisted, including “Hypewear by About You,” “Amazon Without Remorse,” and innovative Web3 executions for Tomorrowland, H&M and Meta Festival.

They‘ve outdone themselves yet again repeating as Lovie Agency of the year after winning it all in 2020. With more Lovie Awards and more shortlist nods across all categories than any other agency this year, it is our pleasure to recognize DEPT® as worthy winners of the 2022 Lovie Agency of the Year. Congratulations!!