2025 AI & Immersive: XR Features - Best Narrative Experience Winners - Lovie Awards

2025 Winners

Screenshot of the entry for Gucci Gift Giving Experience on Apple Vision Pro

GUCCI Gucci Gift Giving Experience on Apple Vision Pro

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XR Features-Best Narrative Experience

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Gucci Gift Giving Experience on Apple Vision Pro

By GUCCI

Launch Project

Credits

Project Title: Gucci Gift Giving Experience on Apple Vision Pro

Entrant: GUCCI

Language: English

Recognitions

2025

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XR Features-Best Narrative Experience

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Screenshot of the entry for Futura by Plenitude

Ultra Srl Futura by Plenitude

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XR Features-Best Narrative Experience

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Oh noooooooooo! We won the Lovie Awards!

Futura by Plenitude

By Ultra Srl for Eni Plenitude S.p.a.

Launch Project

Credits

Project Title: Futura by Plenitude

Entrant: Ultra Srl

Client: Eni Plenitude S.p.a.

Language: English; Italian

Recognitions

2025

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XR Features-Best Narrative Experience

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