Special Achievement Award

The Lovie Awards is honoured to present Dame Pat McGrath, DBE with a Special Achievement award, celebrating her groundbreaking influence on the global beauty industry through sheer creativity and an innovative use of the internet, social media & technology. As the world’s most influential makeup artist, Dame Pat McGrath has consistently set new standards with trends that have captivated audiences globally, influenced modern culture and frequently, launched the trends like the revolutionary ‘glass skin’ for Maison Margiela that consistently serve to ‘break the internet’. Her brand, Pat McGrath Labs, exemplifies this pioneering spirit, with highly sought-after collections that sell out almost instantly.

Dame Pat McGrath’s influence extends far beyond her product launches. She has skillfully utilised social media platforms like Instagram and TikTok to engage with her audience directly, using Instagram and TikTok Live to showcase her techniques and share her expertise. By breaking down traditional barriers and demystifying beauty practices, she has positioned herself as an accessible and inclusive figure in the industry, challenging the notion of gatekeeping that has long been prevalent.

Through her groundbreaking trends and dynamic use of digital platforms, Dame Pat McGrath continues to shape the future of beauty culture, both online and offline. By advancing the nature of creativity and inspiring a new generation of beauty enthusiasts and professionals, she remains a transformative force. The Lovie Awards proudly honours Dame Pat McGrath, DBE, for her exceptional contributions and her influential role in defining the digital age of beauty.

The Lovie Awards is excited to honour Paola Cortellesi with the prestigious 2024 Lovie Film & Video Person of the Year award, recognizing her profound impact on European internet culture and digital streaming cinematic explorations that transcend geographical boundaries, elevating powerful narratives in pursuit of equality and empathy within European society.

Her directorial debut "There's Still Tomorrow" (C'è Ancora Domani) became a 2023 cinematic sensation, swiftly entering the Top 10 across streaming platforms like Sky, Now TV, and Netflix. At the Italian box office, it surpassed both "Barbie" and "Oppenheimer," making it the highest-grossing film of 2023 and the most successful ever directed by an Italian woman.

Paola Cortellesi's directorial debut "There's Still Tomorrow" (C'è Ancora Domani) not only captivated audiences but also struck a profound chord in Italian society, resonating deeply with contemporary issues. The film's powerful narrative sparked shockwaves across the internet as it premiered in 2023. In a year where 120 women were tragically murdered in Italy, the film's exploration of themes like femicide and societal violence became eerily timely. Its release coincided with heightened public awareness and discussions surrounding these pressing issues, culminating in widespread protests following the tragic death of 22-year-old Giulia Cecchettin, allegedly at the hands of her ex-boyfriend.

The film's impact extended beyond traditional cinema audiences, permeating online platforms and social media discussions. In July 2023, a controversial legal ruling in Rome further fueled public outcry, prompting a social media movement around "palpata breve" - a brief groping incident that garnered attention on Instagram and TikTok with the #10secondi hashtag. Cortellesi's poignant portrayal of societal challenges not only mirrored but also amplified the zeitgeist, making "There's Still Tomorrow" a powerful catalyst for social reflection and change in Italy.

For her elevation of critical social themes, that embody the spirit of creativity and social consciousness that The Lovie Awards celebrates and her visionary use of digital platforms to elevate social commentary and connect with audiences on a global scale, The Lovie Awards is honoured to award Paola Cortellesi with the 2024 Lovie Film & Video Person of the Year Award.

The Lovie Awards is delighted to present Giuseppe Federici, creator behind @sepps_eats on TikTok and Instagram, with a Special Achievement Award for his outstanding use of the internet to promote the benefits of plant based diets, and for beautifully bridging generational gaps with his engaging and heartfelt content featuring his grandparents. With 8.5 million likes on TikTok and 620,000 followers on Instagram, Giuseppe has brilliantly showcased how traditional, heavy Italian cuisine can be transformed into delightful vegan dishes without sacrificing flavour or authenticity.

Beyond his culinary skills, Giuseppe’s approach promotes environmental sustainability and highlights the health benefits of a plant-based diet, effectively reducing the stigma surrounding veganism. His social media presence is further enhanced by the heartwarming appearances of his Sicilian nonna, making their cooking sessions a celebration of family and Italian heritage. This charming partnership has resonated widely, reaching millions globally through both social media and national television appearances. By raising awareness of health issues and advocating for a more sustainable lifestyle, Giuseppe's work exemplifies the positive impact of digital platforms in fostering a more inclusive, healthy, and environmentally conscious world.

The Lovie Awards is proud to recognize Giuseppe with a Special Achievement Award for his exceptional ability to blend family traditions with modern culinary practices, all while being an integral part of the growing Plant Boiis crew.

The Lovie Awards is honoured to present Spain's Wikiesfera with a Lovie Special Achievement Award for their exceptional community that enhances the global representation of women in history and digital archives. Since its founding in 2015 by Patricia Horrillo, Wikiesfera has leveraged its vibrant network to address significant gaps in Wikipedia's coverage of women's contributions.

With initiatives spanning Spain, Ecuador, and Portugal, Wikiesfera has mobilized over 2,000 participants who have collaboratively contributed to approximately 2,000 articles, focusing on biographies of women and women's health. The community includes about 50 permanent active editors and dozens more who participate sporadically, having engaged in over 320 face-to-face meetings and about 110 virtual meetings, during which more than 850 Wikipedians have received training.

Their efforts are crucial for the Spanish Wikipedia, which, despite being one of the largest language editions globally, still reflects considerable disparities in women’s representation. Wikiesfera’s collaborative approach fosters an engaging environment where participants contribute to preserving and amplifying women's presence in digital archives, challenging traditional historical biases.

The work of Wikiesfera demonstrates the power of community-driven activism in reshaping digital narratives. Their dedication and innovative use of the internet to address these critical issues make them a deserving recipient of a Lovie Special Achievement Award.

For the third year in a row, the International Academy of Digital Arts and Sciences is thrilled to recognise DEPT® for sheer excellence and crafting the most innovative advertising work on the European Internet.

Their team, with their close attention to craft, achieved the most success at the 14th Annual Lovie Awards. They led the competition with 31 winning entries, including 8 Gold, 17 Silver, and 6 Bronze Lovie Awards, plus 21 People’s Lovie Awards earned across all categories.

DEPT® is a global, full-service digital agency and a pioneer in innovating technology and marketing to help brands stay ahead of the curve. They represent a new era in digital branded work, with each project showcasing creative uses of tech. Rebellion is in their foundation, using insights and close collaboration with clients to push traditional industry standards out and usher in new cultures.

With their team of 4,000+ specialists across 30+ locations, they build brands, create digital identities, develop stellar user experiences, and elevate companies’ tech stacks—all supported end-to-end across tech and marketing. Their work spans industries, from commerce, fashion and lifestyle, health, arts and culture, and public service, among many others.

Notable winning work includes The Web can do What?, Strava - Year in Sport 2023, GANNI 2.0, Johnnie Walker - Footsteps of Progress, Sesame Workshop - Discovering Ways to Grow as We Grieve and Undo The Firewall.

A huge congratulations to the DEPT® team for creating projects that entertain and inform millions worldwide, and for setting a new standard of excellence for branded work on the Internet.

For the second year in a row, the Lovie Awards is thrilled to announce that our esteemed Judging Academy recognises BBC Studios as the European Publisher of the Year.

Selected by the International Academy of Digital Arts and Sciences (IADAS), the European Publisher of the Year Award recognises BBC Studios for crafting engaging and impactful digital content across the European Internet.

The BBC Studios team saw the most success at the 14th Annual Lovie Awards across all publishing work entered in all our categories. They closed the competition with 2 Gold, 6 Silver, 5 Bronze Lovie Awards and 7 People’s Lovie Awards.

An expert in unraveling challenging and intricate stories, BBC Studios is the world’s largest and oldest independent public service broadcaster. Across television, radio and digital, their innovative team of storytellers create dynamic content to inspire, educate and entertain millions worldwide.

Notable winning projects include Planet Earth III, Bluey Website Rebrand, The Official Doctor Who Podcast, #OurPlanetEarth - Human Health Films and Top Gear’s Tunnel Run.

A huge congratulations to BBC Studios for setting a new standard of excellence for educating, enlightening and entertaining its audiences across Europe.

To celebrate culture-defining brand work, we’re so excited to recognise BMW as our Inaugural Winner of the Lovie Brand of the Year Award. This Special Achievement Award is for the brand with the largest body of Lovie winning work across all categories.

Selected by the International Academy of Digital Arts and Sciences (IADAS), the Brand of the Year Award recognises BMW for the work entered on behalf of their brand, by the company itself and by all partners—agencies, production companies, collaborators and creator partners.

BMW saw the most success at the 14th Annual Lovie Awards for their work entered across all categories. They closed the competition with 4 Gold and 3 People’s Lovie Awards.

Notable winning projects include The Ultimate Ride and BMW’s ‘Make it real’ iX2 campaign.

We’re so excited to introduce the Inaugural Collaboration of the Year Award to Swipe Back and Moët Hennessy for their work “Moët Hennessy - Divine, AI Sommelier.”

Selected by the International Academy of Digital Arts and Sciences (IADAS), the Collaboration of the Year Award recognises Swipe Back and Moët Hennessy for the winning work entered on behalf of their partnership.

'Divine’ is an AI-generated wine steward which takes the form of a ‘living painting.’ Wine buyers can interact with Divine via speech in real life to receive personalised recommendations making it easy for consumers to understand more about choosing wine.

In addition to their Gold win in the AI Apps & Experiences: Best Partnership or Collaboration category, the work also earned Gold in AI Apps & Experiences: Arts, Culture & Events and AI Apps & Experiences: Best Art Direction and Silver in the Marketing, Advertising & PR: Best Use of AI & Machine Learning category.

A huge congratulations to the Swipe Back and Moët Hennessy teams for creating a collaboration utilizing the latest in AI technology to transform consumer-first experiences across Europe.